If your website isn’t ranking on the first search engine results page (SERP), does it even exist? Your business needs to be seen, but how do you achieve that? Search engine placement services, also known as search engine positioning, focus on helping you achieve high search engine rankings.
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What is Search Engine Positioning?
Search engine positioning is the practice of optimizing your website’s pages to receive a higher ranking using specific keywords on search engines. It’s a subset of search engine optimization (SEO), as it does not include XML sitemaps, in-depth keyword research, and building a website structure. In other words, search engine positioning does not focus on the technical side of SEO.
Search engine positioning is usually implemented once you have developed an SEO plan for your website. Positioning can help boost low-ranking pages on your website, helping them to gain visibility and traffic. While SEO focuses on creating a base, search engine positioning irons out the details that can make a web page boom in ranking—which is exactly what you want.
Why is Search Engine Placement Important?
According to a study by Backlinko, the first three results on the first search engine results page (SERP) receive the most organic clicks. Naturally, you want your business to appear as one of the first three SERPs, and this is why search engine placement is crucial for your business.
However, Google’s search results page has many added elements such as featured snippets, top stories, video results, and knowledge paragraphs. So, ranking high on the results page is essential if you want to be seen because now the competition for visibility has doubled.
Why Don’t Some Websites Appear on Search Engines?
Currently, some web pages on your website may not even appear on search engines. If that’s the case, you’re probably wondering why. Well, it could be due to a couple of reasons:
- Your website has a design problem that’s negatively affecting your search engine placement.
- Broken links are hurting your search engine positioning.
- Frames website design is causing a website optimization and search engine positioning problem.
- Your website is incorrectly using JavaScript and Cascading Style Sheets (CSS) to code your web pages.
- Your website used non-compliant and/or automated software submission programs in the URLs.
- Your website page is unindexed or too many pages from the homepage, or an orphan page with no internal links to it so Google can’t find it.
- Your website doesn’t have a site map so google is unable to discover your website pages.
- The keywords are too competitive, or your website is too new to be ranked.
However, you won’t truly know what’s going on unless you invest in search engine placement services, such as etribal who will be able to pinpoint exactly what’s going on with your search engine positioning.
Why Are Site Design Problems Impact Negatively for Search Engine Placement?
Your website is floating around the dark web rather than ranking on search engines, and this is a problem if you want to be seen. Your website’s design problems can lead to web pages missing from organic search results.
However, web designers use other design elements that prohibit search engine spiders from indexing all the web pages on your website, resulting in low keyword ranking.
What Are Common Technical Barriers Stopping Top Search Engine Placement?
Firstly, many technical barriers can prevent ranking on search engines by stopping search engine spiders from analyzing and ingesting the HTML elements within websites. When publishing a web page online, there are a couple of things website designers must take into consideration.
A huge technical barrier involves allowing search engine spiders to crawl and cache web pages (URLs) and websites efficiently.
Another barrier is not properly opening the web domains to the Google bots and algorithmix robot crawlers that power major search engines such as Google, Bing/MSN, and Yahoo.
Search engine spiders that fail to crawl and record a site will either ignore or completely bypass the site all together. This is why page code, content, and internal linking are crucial for search engine positioning.
Why is Correct HTML Code Vital for Search Engine Placement?
When it comes to failed search engine placement, one of the leading causes is invalid HTML page code. W3C HTML Code validation and W3C HTML code compliance essentially allow search engine spiders to crawl through web pages quickly while preventing ‘spider traps’ or ‘denial of service,’ which can negatively affect search engine positioning.
Search engine placement services such as etribal can help by identifying this issue. They use best in class digital marketing experts to pinpoint the exact problem, and optimise performance.
Why Does Broken Links Harm Search Engine Placement?
While you may think a broken link is no big deal, think again. Broken links can create massive Google search engine positioning issues and prohibit sites from ranking highly in the organic search results.
If a spider crawls the site and lands on a broken link or is interrupted, this will cause your site to be overlooked. Broken links or server downtime all places a negative impact on your search engine placement.
Why Does Loose Content Management Systems Interfere with Search Engine Placement?
If a content management system refreshes frequently or publishes updated content regularly, it can cause issues with search engines. This results in URL Content Trust factors that place restrictions on websites, including exposure and impact on search engines including Google, Bing/MSN, and Yahoo.
If your webpage’s content is regularly updated, it sends ‘Red Flags’ to search engine spiders. Usually, this issue also involves W3C HTML code compliance and code validation issues.
If your website uses a content management system (CMS) and you’re experiencing ranking issues, marketing networks such as etribal will be able to provide you with search engine placement services to improve your search engine positioning.
Why Does Frames Website Design Harm Search Engine Placement?
Frames website design is usually a common search engine positioning and website optimization problem that websites encounter. Search engine spiders can crawl from the frames-based design but struggle to index web pages accurately.
Naturally, this has huge effects on your search engine positioning. Frames website design is not recommended for websites as they typically result in poor search engine placement for organic search results.
Why Does Heavy Javascript & Poor CSS Harm Search Engine Placement?
Heavy Javascript and poor Cascading Style Sheets (CSS) can cause huge spidering issues. Poorly implemented CSS will weigh down the spider’s crawl rate, whereas heavy Javascript will expand the size of the pages, making them too big. These two issues can create a snowball effect, with web page code errors increasing as spiders attempt to crawl through the web pages.
This is why it’s crucial that your website is not only fully optimized but has valid W3C HTML code to assist with search engine positioning. Spiders will crawl through relevant pages and submit accurate information, which will improve your organic keyword placement on search engines.
How Does Dynamic Pages and Database Driven Websites Challenge Search Engine Placement?
Dynamic pages that are database-driven challenge search engine spiders. It’s important to know that some search engine spiders will not crawl if your site has dynamic pages. Therefore, your web pages will not be indexed, resulting in your web pages not appearing on search engines.
However, marketing experts such as those at etribal’s SEO services can make your dynamic pages SEO-friendly and make them available for search engine spiders. Marketing experts remove the guesswork and use their vast experience to identify and fix the problem fast.
How to Optimize Website Position for Search Engine Placement?
Let’s talk about how you can maximize your search engine positioning on search engines.
1. Optimize & Update Existing Content
First and foremost, make sure your pages are fully optimized for SEO. Not sure if they are? Search engine placement services such as etribal can find out for you.
2. Optimize Meta Description
Meta descriptions don’t appear on web pages themselves, but they appear in the source code and show on the SERP. You want to make sure the meta content includes the necessary keywords.
3. Use Internal Linking
You want to add internal links on authority pages within your website. Those links will direct visitors to pages that need their ranking increased.
4. Optimize for Organic Click Through Rate
Search engines like Google use an organic click through rate (CTR) to determine which results are relevant. The CTR tells the search engine that people want to see the content on your website.
5. Improve Core Web Vitals Score
Core Web Vitals Score is a report featured in the search console that informs you on how people interact with your website. This information is crucial as it tells you if the users have a positive or negative experience. As you probably guessed, a bad user experience can reduce your search engine positioning.
6. Achieve Multiple Results for Same Keyword
This is an advanced SEO strategy that marketing agencies such as etribal can help you implement within your SEO strategy. Ranking in multiple spots on a search engine increases your search engine positioning.
7. Add or Change the Page’s Featured Image
A featured image is the first thing a person sees when they’re doing a search. The featured image must be eye-catching and relevant to the content. Don’t forget to create alt tags and include a keyword in the alt text.
8. Try New Content Approaches
The above focuses mainly on showing you how to rank in search engines with existing content. But you can also apply this information to new content as well. If your existing pages aren’t ranking high, try out different approaches, including:
- Creating a mix of long or short-form articles.
- Guest blogging with links back to your pages.
- A new social media strategy.
Wrap Up
No one said search engine positioning was going to be a walk in the park. There are many intricate details to know that can greatly affect your search engine ranking. However, investing in search engine placement services will ensure your web pages gain the visibility they deserve.
